Igniting Engagement in Bike to Work Week

Igniting Engagement in Bike to Work Week

The inaugural Sustainability Challenge launched in September 2015 with funding from the UBC Centennial Fund.

The competition engaged interdisciplinary teams of students to develop solutions across four priority
areas: the Eco-to-Go Program, Bike to Work Week, Zero Waste, and Wellbeing and Physical Activity.

The winning team, pictured above, took top prize for their project Ignite the Rider Inside.

Krista Falkner, Campus and Community Planning Transportation Engineer, and Shiloh Bouvette, Manager of Community Programs and Outreach, reflect on their experience as project commissioners in the Sustainability Challenge.

WHAT INSPIRED THIS PROJECT?

We had been hearing anecdotally that students weren’t very familiar with the goals of Bike to Work Week. We also had concerns that our outreach wasn’t attracting those who were new or undecided about biking to campus, so we wanted recommendations from the student perspective on what our tactical shortcomings were in terms of outreach and engagement.

IDEAS WERE GENERATED. WHAT’S NEXT?

We already followed through on the team’s suggestion to engage faculty members in spreading the word through the classes they teach. We found faculty members to be really receptive. We are confident that we will be able to effectively implement the suite of the proposed tactics.

WHAT SET THE WINNING TEAM APART?

The winning team’s proposal stood out because they took the time to really understand the challenges and then addressed them specifically and creatively. We were impressed by the fact that they had already done some work in order to demonstrate that their idea was scalable and ready for implementation.

“It was inspiring to be able to work with so many people who care about sustainability issues. Winning the challenge was a bonus”.

Matthew Madsen,
BSC 2017